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Ziplock
Project type
Advertising Campaign
“Unlock a New Ziploc” is a sustainability-focused ad campaign repositioning Ziploc as a forward-thinking brand embracing eco-conscious innovation through its new line of compostable bags.
The campaign highlights how Ziploc’s compostable bags go beyond just food storage—they become tools for greener living. From kitchen scrap collection to urban gardening and even DIY construction projects like eco-friendly walkways, each execution showcases unexpected, practical, and planet-friendly uses.
Across platforms, the campaign uses clean visuals, earthy textures, and bold headlines to invite audiences to rethink Ziploc as not just a storage solution, but a sustainable partner in everyday life.
