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Sho & Ju
Project Type
Brand Identity and Packaging
Objectives
Primary Goal: Drive awareness and trial of our Soju cocktails as the go-to drink for casual hangouts, parties, and spontaneous moments.
Secondary Goal: Position the brand as a fresh, fun alternative to traditional cocktails, appealing to a younger, trend-conscious audience.
Target Audience
Demographics: 20-35 years old, urban dwellers, social, adventurous with their tastes.
Psychographics: Values convenience but loves to experiment with flavors. They’re into vibrant nightlife, house parties, and Instagram-worthy moments.
Key Message
“Twist. Shake. Pour. Party. Two Cans, Endless Vibes.”
Brand Tone & Style
Playful, bold, and energetic
Colorful visuals, upbeat pacing
Light, cheeky humor with a modern, cartoony aesthetic
Flavours
Green apple
Citron
Strawberry
I wanted to create something effortless, exciting, and undeniably shareable in a world of choices. That’s how Sho & Ju was born—a fresh take on soju cocktails that blends tradition with a bold, modern twist. Inspired by Korean nightlife and the global love for easy, social drinking, I crafted a smooth, soju cocktail that’s as simple as grabbing one can, shaking and pouring. No complicated recipes or bar skills are required—just good vibes with every sip. Whether chilling at home, hosting a party, or hitting the city, Sho & Ju is your go-to drink for any moment. Our unique flavors bring the energy and the fun so you can mix, sip, and enjoy your way. Great beverages should be easy, delicious, and made for sharing. So grab your can, pour it up, and let’s make some memories.
